Late news re: A WHOLE SCENE GOING ON in Philadelphia...

[jschwart@xxxxxxxxxxxx]

**Lost soul singer Herb Ward added to sixties-themed dance night and
multimedia happening A WHOLE SCENE GOING ON**

The Trocadero
10th & Arch Streets, Philadelphia
(215) 922-LIVE

The Secret Cinema is very excited to announce that it will be entering a
whole new realm of entertainment when it presents A WHOLE SCENE GOING ON --
a sixties-themed dance night with ace d.j.'s spinning only the best and
rarest of mod, psych, soul and pop records. This will provide the aural
component of a full-blown sensory overload, with multiple movie pop-art
projections and special lighting effects, all sure to make A WHOLE SCENE
GOING ON the most crazed, full-on theme party ever.

A WHOLE SCENE GOING ON happens in the main room of the Trocadero, on
Saturday, June 5. Doors open at 9:00 pm and it lasts until 2:00 am. Tickets
cost $6.00. All ages are welcome (bar is open to those 21 & over).

The visuals will make use of the full battery of Secret Cinema 16mm film
projectors, with approximately TEN machines (the set-up is still being
designed) aimed on screens all around the room. Films projected will be a
colorful assortment of mod moodpieces from the Secret Cinema archive.

An extra component to A WHOLE SCENE GOING ON is the last-minute addition of
a live musical performance, by legendary (and now semi-obscure) '60s Philly
soul singer Herb Ward. Herb Ward made many singles in the late sixties,
most notably "Honest To Goodness" on RCA in 1968, now a highly collectible
45 among the British "Northern Soul" scenesters. Ward also recorded for the
locally-based Phil-L.A. of Soul label (home to "Boogaloo Down Broadway" and
other hits).

Ward was located by Distortions Records/Philly Archives label owner (and A
WHOLE SCENE GOING ON d.j.) Dave Brown, who also unearthed the original
sixties master tapes of Ward's records. Brown will specially prepare an
instrumental dub from these tapes, to which Herb Ward will sing live at
some point in the middle of A WHOLE SCENE GOING ON (probably just two or
three songs). This will be Ward's first live appearance in a long time!

The evening's d.j.'s will be:

Dave Brown - It is no exaggeration to say that Dave is one of the world's
leading authorities on, and collectors of sixties music. He started his
Distortions and Moulty Records labels about 15 years ago to reissue the
best of lost garage and psych music, and they're still going strong. Like
all of our d.j.'s, he is also a musician, and played drums in the legendary
Lyres. Dave is sure to include some super-rare Philly soul sides, as a
preview of his new Philly Archives imprint.

Andrew Chalfen - Andrew was one of the best radio d.j.'s in town, back when
WXPN was actually a good and open-minded station (which was quite a while
ago). Reliable friend to jangly guitars, lush harmonies and
feedback-drenched mod anthems, Andrew helps keep catchy pop songs alive in
his own band Trolleyvox (as he did with the fondly-recalled Wishniaks).

William Walton - Eclectic D.J. William has been exposing all kinds of great
music around Philadelphia in the last few years -- on WKDU, as part of the
"Uptight" dance parties, and in his own headlining club spots. Experimental
musician, home recordist, and respected secret agent in the national indie
pop mafia, Bill is forever bridging the gap between The Monkees and Sun Ra.

A WHOLE SCENE GOING ON is a production of the Secret Cinema, whose
"curator" Jay Schwartz always wondered how many projectors he could set up
without causing a power blackout. Local historians will recall that A WHOLE
SCENE... is vaguely reminiscent of PSYCH-OUT!, a theme concert Schwartz
presented to showcase the "Paisley Pop" movement of the early-mid '80s
(mathematicians will calculate that Schwartz has been around longer than it
is wise to admit).

SECRET CINEMA WEBSITE: www.voicenet.com/~jschwart